The Amherst Inn Company is dedicated to protecting the privacy and safeguarding the personally identifiable information of the guests and visitors to The Lord Jeffery Inn web site. We strive to create an experience that is responsive to our guests’ needs by using the information you entrust us with responsibly. The Amherst inn Company is committed to respecting your privacy and adhering to the principles of applicable data protection and privacy laws throughout the world.
We have provided this Privacy Statement as an explanation of the information we collect, how we use it, and how the use of this information can benefit your experience on our web site. We wish to help you make informed decisions, so please take a moment to read the sections below.
The Amherst Inn Company collects information about our guests and visitors to our web site so that we can provide an experience that is responsive to our guests’ and visitors’ needs. Information may be collected as part of fulfilling reservation, a request for information or responding to communications from us (e.g., surveys, promotional offers, or reservation confirmations).
We endeavor to collect information only with your knowledge and with your permission when necessary.
The types of personally identifiable information that we collect may include your name, home, work and e-mail addresses, telephone and fax numbers, credit card information, and personal preference information such as room preferences, leisure activities, and other information necessary to fulfill special requests (e.g., health conditions that require special room accommodations).
The Lord Jeffery Inn may also collect non-personally identifiable information about you, such as your communication preferences, travel habits, aggregated data relative to your stays, and responses to promotional offers and surveys.
Collection & Use
The Amherst Inn Company is fully committed to providing you with information about the collection and use of personally identifiable information furnished by, or collected from, visitors while using our web site. It is our practice not to ask you for information unless we need it or intend to use it.
Some of the primary purposes for collecting your personally identifiable information are as follows:
You will always be offered the choice not to submit your personally identifiable information or to decide what communications you want to receive from us. However, doing so may cause certain transactions to become affected. For example, not providing a name will prevent the processing of reservations.
Processing and Disclosure
In most cases, the information you provide is added to a local or global database. In the course of processing your information, it may be necessary to transfer your personally identifiable information to third party service providers located in the United States and throughout the world for the purposes outlined within this Privacy Statement. As a general practice, The Amherst Inn Company does not sell, rent, or give physical possession of your PII to unaffiliated third parties.
Situations in which The Amherst Inn Company may disclose your information to others include: when we have received your consent to do so in situations where sharing or disclosing your information is required in order to offer you products or services you desire (e.g., a vacation package).
When companies or services providers that perform business activities on behalf of The Lord Jeffery Inn require such information (e.g., credit card processing, customer support services, market research administration or database management services) to comply with legal or regulatory requirements or obligations in accordance with applicable law or court order in case of emergency such as to safeguard the life, health, or property of an individual.
If information is shared as mentioned above, we seek to limit the scope of information that is furnished to the amount necessary for the performance of the specific function. Unless otherwise precluded by legal process, we require third parties to protect your PII and abide by applicable privacy laws and regulations.
As part of our commitment to keep you informed, we may mail, e-mail, telephone, or contact you by other means to notify you of new services, or upcoming special offers, events, enhancements, or other relevant information that may be of interest to you at The Lord Jeffery Inn. You may also receive mailings or other communications from carefully selected third parties.
We always offer you the option to decline any or all of these communications by following the directions included in our e-mails or other communications, or by contacting us directly.
We would like to keep all of our guests and visitors informed and equally able to take advantage of the services offered by The Lord Jeffery Inn and its strategic marketing partners. However, if you reside outside of the United States, certain data privacy regulations may require us to obtain your permission before we send you information that you have not requested from us.
In some cases your permission will be implied from the nature of the service requested or transaction undertaken. For example, The Amherst Inn Company may collect and use personally identifiable information that you volunteer, or behavioral data or information collected in the aggregate. In addition, your permission will be deemed given for communications from us that are necessary to fulfill transactions and services that you request.
In certain circumstances, we will seek your express permission when we collect information that is regarded under certain data privacy regulations to be sensitive in nature (e.g., information revealing racial or ethnic origin, political opinions, or health conditions).
The Amherst Inn Company recognizes the importance of information security, and is constantly reviewing and enhancing our technical, physical, and logical security rules and procedures. The Lord Jeffery Inn website and servers have security measures in place to help protect your personally identifiable information against loss, misuse, and alteration while under our control.
Although “guaranteed security” does not exist either on or off the Internet, we safeguard your information using both procedural and technical safeguards, including but not limited to the use of password controls and “firewalls”.
Cookies are designed to save you time because they help us to provide you with a customized experience without you having to remind us of your preferences each time you return to our web pages. The Lord Jeffery Inn web site cookies are not designed to damage your files, nor can they read information from other files on your computer hard drive.
Cookies can also help us provide you with a personalized on-line experience in the following ways:
The Lord Jeffery Inn cookies are limited to our web site only, and are not designed to follow you when traveling on the Internet after leaving The Lord Jeffery Inn web site. We track the usage of our web site in order to better meet your needs and to help make it easier for you to find information in the future.
If you would prefer not to have the benefits of cookies, your Internet browser can be adjusted to treat cookies in different ways. Depending upon the type of browser you are using, you may be able to configure your browser so that:
The Lord Jeffery Inn web site also uses invisible pixels, sometimes called web beacons, to count how many people visit our web page. Information collected from invisible pixels is used and reported in the aggregate and does not contain personally identifiable information. The Amherst Inn Company may use this information to improve marketing programs and content.
In order to anticipate your needs, The Lord Jeffery Inn web site provides links to other web sites for your convenience and information. The Amherst inn Company is not responsible or liable for any content presented by or contained on any independent web site, including, but not limited to, any advertising claims or marketing practices.
Please note that while The Amherst inn Company will protect your information on The Lord Jeffery Inn owned and operated web site, we cannot control and will not be responsible for the privacy policies of third party web sites. Third party web sites that are accessed through links on our web site have separate privacy and data collection practices, and security measures.
We have no responsibility or liability for the practices, policies and security measures implemented by third parties on their web sites. We encourage you to contact them to ask questions about their privacy practices, policies and security measures before disclosing any personally identifiable information. We recommend that you review the privacy statements and policies of linked web sites to understand how those web sites collect, use and store information.
The Amherst inn Company does not seek to obtain nor does it wish to receive personally identifiable information directly from minors; however, we cannot always determine the age of persons who access and use our web site.
If a minor (as defined by applicable law) provides us with his/her data without parental or guardian consent, we encourage the parent or guardian to contact us to have this information removed and to unsubscribe the minor from future marketing communications.
If you would like to update your information, modify your communication preferences, or if you do not want to receive marketing communications from The Lord Jeffery Inn in the future, you can contact us:
By writing to us at: The Lord Jeffery Inn Attn: General Manager 30Boltwood Avenue Amherst MA 01002 USA
By E-mail: [email protected]
By Telephone: 413.256.8200
By Fax: 413.256.8201
The Lord Jeffery Inn may amend this Privacy Statement from time to time in order to meet changes in the regulatory environment, business needs, or to satisfy the needs of our guests, properties, strategic marketing partners, and service providers. Updated versions will be posted to our web site and date stamped so that you are always aware of when the Privacy Statement was last updated.